Influence is primarily about character, behaviour and personality, which is really who we are. Often our actions don’t match who we say we are. It is the job of our character to control our behaviour and make us a ‘brand name’. Your brand speaks for itself.
Influence is usually gained by where we have journeyed in life and what we have achieved. The values and principles we have followed throughout our life will determine if our influence is negative or positive.
As you influence the people around you, you make a difference in the world. You will also have the opportunity to inspire others who can take things farther than you did. And you make things believable for those who are following you.